What do the UTM parameters mean?

utm_source: where traffic came from (google, newsletter). utm_medium: the marketing channel (cpc, email, social). utm_campaign: the campaign name. utm_term: paid search keywords. utm_content: A/B test variant or ad version.

Are UTM parameters case sensitive?

Yes. Google Analytics treats "Email" and "email" as different sources. Establish naming conventions (all lowercase is common) and stick to them for consistent reporting.

UTM Parameter Builder

Builds URLs with UTM parameters for tracking marketing campaigns in Google Analytics, GA4, and other analytics platforms. Enter your base URL and fill in utm_source, utm_medium, utm_campaign, utm_term, and utm_content fields. The tagged URL is generated live and can be copied or shortened. Saves a history of recently created UTM URLs.

Website URL *

Campaign source * (e.g., google, newsletter)

Campaign medium * (e.g., cpc, email)

Campaign name *

Campaign term (paid keywords)

Campaign content (A/B test, ad variant)

Enter your URL and campaign details to generate a UTM-tagged tracking URL instantly.