Why do Google title tags have a pixel limit rather than character limit?

Google measures title width in pixels, not characters — a title in wide characters (like W, M) uses more space than one in narrow characters (like i, l). The 60-character guideline is a safe approximation for typical English text.

Does Google always use my meta description?

No. Google generates its own snippet from page content for around 70% of queries — especially when it judges the page content to be more relevant to the query than the meta description. Write good meta descriptions anyway for the 30% of times it is used.

SEO Character Counter

Counts characters against the limits for different SEO and social media contexts — page title (60 chars), meta description (160 chars), Twitter/X post (280 chars), LinkedIn post (3,000 chars), Instagram caption (2,200 chars), YouTube title (100 chars), and Google Ads headline (30 chars). Shows a colour-coded progress bar and a SERP snippet preview.

Page title (<title>)0 / 60 — Empty (ideal: 10–60)

Meta description0 / 160 — Empty (ideal: 120–160)

H1 heading0 / 70 — Empty (ideal: 10–70)

URL slug0 / 75 — Empty (ideal: 3–75)

Twitter card title0 / 70 — Empty (ideal: 10–70)

Open Graph title0 / 95 — Empty (ideal: 10–95)

Type or paste your content and see exactly how it fits different platform character limits.